Traditional Real Estate Brands Disrupted – The Real Estate Brokerage Business Model Is Evolving
The Concept Of The Real Estate Brokerage Brand Is Shifting. Between The Prevalence Of Listing Portals Like Realtor.Com And Zillow, And The Commoditization Of Many Primary Brokerage Functions, The Playing Field Is Increasingly Level.
Many Of The Real Estate Brands You Know Are A Facade. Most Brokerage Firms Offer Their Agents Little More Than A Company Logo, Outsourced Technology And Limited Support.
Disruptive technology and new real estate business models continue to upend the way real estate products and services are delivered to the consumer.
Today, buyers quickly find which houses are for sale by heading to one of the major real estate search portals such as Zillow, Trulia, Realtor.com, etc. They can search a ZIP code or enter their criteria and save a search, and receive alerts when new houses come on the market. Yes, buyer’s agents can set up similar searches for their clients on the MLS platform, but buyers can now easily do it by themselves on the search portals.
The role of the real estate agent has shifted – from gatekeeper to trusted adviser. The old world where real estate agents searched and guided the buyer to the perfect house is nearly obsolete. Now, the buyers are in the driver’s seat, doing their own searches and finding their own houses – and then contacting an agent to make an appointment.
With real estate listings/data now everywhere available online with major real estate search portals, the challenge for real estate brands is to avoid becoming irrelevant, eliminated from the real estate transaction, aka Agent Disintermediation.
Clearly, the old real estate brokerage business model of brand identity, with offices everywhere and hundreds of agents, has become irrelevant, obsolete, forever changed. Because all real estate is local, informed consumers now expect to partner with a knowledgeable and trusted independent real estate professional, who can provide local area content information and niche services not available online or elsewhere.
Realty Consultants is an independent boutique real estate firm in Indian Wells, CA 92210. We specialize in the sale of luxury lifestyle real estate in Greater Palm Springs – – the communities of Palm Springs, Rancho Mirage, Palm Desert, Indian Wells, La Quinta..
We work more like advisers, rather than agents. Consumers now have a lot of information in their hands. We explain the real estate data to consumers and guide them through the entire real estate maze..
We can provide personalized a’ la carte real estate services to fit particular needs. We can deliver a customized menu of real estate services to each client. As a result, we do well by our clients. Really well.
Tell us what you want to do. We’ll work with you to create a plan that works for you. For sellers, we’ll discuss how to properly position and market your home to maximize your home equity and accomplish a timely and successful sale in any market.
We’ve sold luxury lifestyle real estate for many years. Buyer and Seller clients represented with integrity. We know and understand the business. We know and understand the local real estate market.
Moving to another area? Be sure to ask about our real estate referral services.
Thanks much for your time, and look forward to meeting you in the new world of real estate..